My Theory of Composing

When challenged with acting as a small business's public relations team, two other girls and I took the project by storm by appealing to our career goals and meeting up with a Tallahassee lawyer, Halley Stephens. We created artifacts which would solve a certain problem, or more specifically, texts to serve a certain exigency. To complete this process, I have applied the key terms from my class to my personal theory of composition. The three terms are a process for every text, even a business flier for Halley M. Stephens. Specifically, I had to look back on my notes constantly to ensure that I would not forget valuable information, such as, the what, the why, and the how. When determining what to write, there needed to be a reason to write, this is also known as the exigency. Halley’s problem was that her firm was new, her list of clienteles was short, and her logo was unrecognizable to most of the public eye in Tallahassee. For my designs, we determined that the logo needed exposure, so through writing, we appealed to families seeking legal help by providing ethical and family-related pathos appeals. For example, exhibiting her extensive experience and awards was one of the design’s attempts to establish Halley’s credible and trustworthy identity to the public. Moreover, fliers are completely visual, so through composing, I allowed additional elements to come together from individual and unconnected details to a visually drawing and stimulating image. Furthermore, the brightness of the colors and elements provided unique experiences to different audiences depending on whether it was the simpler version, which defines civil litigation and emphasizes specific words to catch the attention of perhaps busy individuals, or the less revealing version, which more simply calls out the audience and provides a web address and address. Next, editing is the final part in my theoretical process of composition. By applying the lenses of audience-consideration, product design, and the exigence which started the whole thing, the product’s I’s are dotted, and it’s t’s are crossed. The text is edited based on how well the purpose of the text is being fulfilled through its design and how much the intended audience participates with the text’s circulation. In conclusion, my theory of composition is one similar to that of evolution because it seems to keep growing. I once I thought that editing and composition were the same thing, and that editing was a identical process despite the text. Now that I have had to use multiple forms of media to create an artifact that’s sophisticated but appealing, I see that writing is the creation of material, but the composition is the artistic writing to effectively deliver the material.